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Natural Cosmetics has a meaning. NaTrue aims to preserve it.

NaTrue is the International Natural & Organic Cosmetics Association that aims to safeguard the highest possible standards for Natural Cosmetics and their ingredients.

This website informs about NaTrue, its policies, activities and related developments. For information on the NaTrue-Label, please visit www.natrue-label.com

Come see us at Vivaness and learn about Natural Cosmetics 2.0

Category: Events

We are at Vivaness again this year and warmly invite you to pass by our stand 409 in Hall 7A. We look forward to informing you about our services for retailers, certifiers and producers of Natural and Organic Cosmetics. One...

RTC Milano to manage and promote the NaTrue-Label for Natural and Organic Cosmetics in Italy

Category: Criteria & Standards

Milano/Brussels, 31 July 2009

NaTrue, the International Association for Natural Cosmetics, and RTC, a long standing research and quality consortium embracing Italian cosmetic companies and universities, have entered a strategic...


*NB: whenever NaTrue talks about cosmetics it always includes skin care, hair care, oral care, decorative, sun protection, personal care and perfumes

One World,

one Label

The NaTrue Label is not for profit and has one goal: to provide a label consumers can trust. Visit the dedicated NaTrue-label website

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